PhysiqLab Pty Ltd (“PhysiqLab”, “we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, store, use, and disclose your personal information, including in connection with our coaching services, website, and marketing. This policy is written in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
1. What Personal Information We Collect
We may collect personal information when you interact with PhysiqLab, including when you submit an enquiry, apply for coaching, book a call, purchase a program, or engage with our website.
This may include:
Identity & contact details: full name, email address, phone number
Application & enquiry details: goals, challenges, training history, nutrition history, lifestyle information
Coaching & progress data: body weight, measurements, progress photos, training logs, nutrition logs, check-in responses
Payment & transaction details: payments, invoices, purchase history (note: payments are processed by third parties and we do not store full card details)
Website & device data: IP address, browser type, device information, referral source, pages visited, and engagement data
Marketing preferences:
whether you’ve opted in/out of email or SMS communications
Some information you provide (such as progress photos, body weight, and nutrition data) may be considered sensitive information.
We only collect this information where it is reasonably necessary to provide our coaching services, and with your consent.
2. How We Collect Personal Information
Website enquiry and application forms
Consultation booking forms
Coaching onboarding forms and check-ins
Email, SMS, phone calls, and social media messages
Third-party platforms we use to deliver services (e.g. coaching software, CRM systems, payment processors)
Website cookies, pixels, and analytics tools
3. How We Use Your Personal Information
We use your personal information to:
Provide and manage coaching services (training, nutrition, accountability, progress tracking)
Book and manage consultations and appointments
Communicate with you via email, SMS, phone calls, and messaging platforms
Send reminders and service-related updates
Process payments and manage billing
Improve our coaching systems, website, and customer experience
Send marketing communications (where you have opted in or where permitted by law)
Create aggregated, non-identifiable data for internal reporting and performance tracking
4. Marketing Communications (Email & SMS)
If you submit your contact details through our forms, book a call, apply for coaching, or become a client, we may contact you via email and SMS regarding:
your enquiry or application
appointment confirmations and reminders
onboarding steps
coaching updates and service messages
relevant offers or updates (where permitted)
You can opt out of marketing messages at any time by:
using the unsubscribe link in our emails
replying STOP to our SMS messages (where enabled), or
contacting us at info@physiqlab.com
Service-related messages (such as appointment reminders or onboarding instructions) may still be sent where reasonably required to deliver the service.
5. Cookies, Tracking, and Advertising
Our website may use cookies and tracking technologies such as:
Meta Pixel (Facebook/Instagram)
Google Analytics
Conversion tracking and retargeting tools
These tools help us understand website performance and improve advertising relevance.
You can disable cookies via your browser settings, however this may affect website functionality.
6. Sharing and Disclosure of Personal Information
We do not sell, rent, or trade your personal information.
We may share personal information with trusted third parties who help us operate our business and deliver services, including:
coaching platforms (e.g. Trainerize or similar)
CRM and automation platforms (e.g. GoHighLevel)
payment processors (e.g. Stripe)
email and SMS delivery providers
analytics and advertising platforms (e.g. Meta, Google)
professional advisers (accountants, legal advisers)
We may also disclose personal information where required by law, or to protect our legal rights.
7. Overseas Disclosure
Some of the third-party platforms we use may store or process data outside Australia (for example, in the United States or other regions).
Where this occurs, we take reasonable steps to ensure your personal information is handled in accordance with Australian privacy requirements.
8. Data Security
We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure.
These measures include:
secure platforms and reputable service providers
access restrictions to internal systems
secure storage of client data
encryption and authentication where supported
No method of transmission or storage is 100% secure. However, we take privacy and security seriously and continuously improve our safeguards.
9. How Long We Keep Your Information
We keep personal information only as long as necessary to:
deliver our services
meet legal and accounting obligations
resolve disputes and enforce agreements
improve our coaching systems and client experience
When no longer required, we take reasonable steps to delete or de-identify personal information.
10. Your Rights
You may request to:
access the personal information we hold about you
correct inaccurate information
request deletion of your information (where lawful and reasonable)
withdraw consent for marketing communications
To make a request, contact us at info@physiqlab.com.
11. Updates to This Policy
We may update this Privacy Policy from time to time. The most current version will always be available at:
