Effective Date: 16 July 2026

JJ Academy Pty Ltd (ABN 22 656 568 973), trading as PhysiqLab ("PhysiqLab", "we", "our", or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, store, use, and disclose your personal information, including in connection with our coaching services, website, and marketing. This policy is written in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. What Personal Information We Collect

We may collect personal information when you interact with PhysiqLab, including when you start or submit an enquiry or coaching application, book a call, purchase a program, or engage with our website.

This may include:

Identity & contact details: full name, email address, phone number

Application & enquiry details: goals, challenges, training history, nutrition history, lifestyle information

Coaching & progress data: body weight, measurements, progress photos, training logs, nutrition logs, check-in responses

Consultation call recordings: where you have booked a consultation call, the call may be recorded for training and compliance purposes

Payment & transaction details: payments, invoices, purchase history (note: payments are processed by third parties and we do not store full card details)

Website & device data: IP address, browser type, device information, referral source, pages visited, and engagement data

Marketing preferences: whether you've opted in/out of phone, email, or SMS communications

Some information you provide (such as progress photos, body weight, and nutrition data) may be considered sensitive information. We collect sensitive information only with your consent. By purchasing PhysiqLab services and agreeing to our Terms & Conditions, and by providing this information to us, you consent to us collecting and handling it in accordance with this policy. We only collect this information where it is reasonably necessary to provide our coaching services, and with your consent.

2. How We Collect Personal Information

Website enquiry and application forms (including where an application is started but not completed)

Consultation booking forms and recorded consultation calls

Coaching onboarding forms and check-ins

Email, SMS, phone calls, and social media messages

Third-party platforms we use to deliver services (e.g. coaching software, CRM systems, payment processors)

Website cookies, pixels, and analytics tools

3. How We Use Your Personal Information

We use your personal information to:

Provide and manage coaching services (training, nutrition, accountability, progress tracking)

Book and manage consultations and appointments

Record consultation calls for training and compliance purposes

Communicate with you via email, SMS, phone calls, and messaging platforms

Send reminders and service-related updates

Process payments and manage billing

Improve our coaching systems, website, and customer experience

Send marketing communications (where you have opted in or where permitted by law)

Create aggregated, non-identifiable data for internal reporting and performance tracking

4. Marketing Communications (Phone, Email & SMS)

If you start or submit an application, submit your contact details through our forms, book a call, or become a client, we may contact you via phone, email, and SMS regarding:

your enquiry or application, including follow-up if your application is incomplete

appointment confirmations and reminders

onboarding steps

coaching updates and service messages

relevant offers or updates (where permitted)

You can opt out of marketing messages at any time by:

using the unsubscribe link in our emails

replying STOP to our SMS messages (where enabled), or

contacting us at info@physiqlab.com

Service-related messages (such as appointment reminders or onboarding instructions) may still be sent where reasonably required to deliver the service.

5. Cookies, Tracking, and Advertising

Our website may use cookies and tracking technologies such as:

Meta Pixel (Facebook/Instagram)

Google Analytics

Conversion tracking and retargeting tools

These tools help us understand website performance and improve advertising relevance.

We may also share hashed (encrypted) contact information, such as email addresses and phone numbers, with advertising platforms to measure and improve advertising performance (for example, via the Meta Conversions API). This information cannot be read directly by the platform and is used for matching and measurement purposes.

You can disable cookies via your browser settings, however this may affect website functionality.

6. Sharing and Disclosure of Personal Information

We do not sell, rent, or trade your personal information.

We may share personal information with trusted third parties who help us operate our business and deliver services, including:

coaching platforms (e.g. Trainerize or similar)

CRM and automation platforms (e.g. GoHighLevel)

payment processors (e.g. Stripe)

email and SMS delivery providers

call recording and communication tools

analytics and advertising platforms (e.g. Meta, Google)

professional advisers (accountants, legal advisers)

We may also disclose personal information where required by law, or to protect our legal rights.

7. Overseas Disclosure

Some of the third-party platforms we use may store or process data outside Australia (for example, in the United States or other regions).

Where this occurs, we take reasonable steps to ensure your personal information is handled in accordance with Australian privacy requirements.

8. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure.

These measures include:

secure platforms and reputable service providers

access restrictions to internal systems

secure storage of client data

encryption and authentication where supported

No method of transmission or storage is 100% secure. However, we take privacy and security seriously and continuously improve our safeguards.

9. How Long We Keep Your Information

We keep personal information, including consultation call recordings, only as long as necessary to:

deliver our services

meet legal and accounting obligations

support training and compliance purposes

resolve disputes and enforce agreements

improve our coaching systems and client experience

When no longer required, we take reasonable steps to delete or de-identify personal information.

10. Your Rights & Complaints

You may request to:

access the personal information we hold about you

correct inaccurate information

request deletion of your information (where lawful and reasonable)

withdraw consent for marketing communications

To make a request, contact us at info@physiqlab.com.

If you have a concern or complaint about how we have handled your personal information, please contact us first at info@physiqlab.com and we will respond within a reasonable time.

11. Updates to This Policy

We may update this Privacy Policy from time to time. The most current version will always be available at:

www.physiqlab.com/privacy-policy

12. Contact Us

JJ Academy Pty Ltd trading as PhysiqLab

ABN 22 656 568 973

Brisbane, QLD, Australia

Email: info@physiqlab.com